This post is going to be one-of-a-kind for this blog, as it's not exactly tea-related. It's more for people coming here through a Google search who are wanting to do research on Impact Theory University before investing their money and time in it.
I enrolled with Impact Theory University's business stream and mindset stream a few months ago to help me with growing The Artisan Tea Hut. I was a bit trepidatious going into it at first, as the combined US$120 a month equated to AU$200 a month. It was another business expense I would have to factor into my product pricing, which conflicted with my ambition to keep the prices of my artisan teas as affordable as possible. However, after 3 months in both programs, I can see it is an essential expense.
Tom Bilyeu is the founder of Impact Theory University and is the developer and the deliverer of its curriculum. I knew that when it came to business, I didn't want to go through the traditional tertiary system because I was after practical advice rather than theoretical study. In this respect, Impact Theory University certainly delivers, no doubt because Tom and his lovely wife, Lisa Bilyeu, have co-founded a billion-dollar company - Quest Nutrition.
The best bit about Impact Theory University, compared to traditional universities, is that they aren't controlled by bureaucracy and formality, which means the team constantly adapts in real time to the needs of us students. There is also a Facebook group where the team is highly active and supportive, throwing our questions straight back to Tom to answer. I also greatly value the international connections I've made in the Facebook group. It's amazing how concentrated the levels of ambition, intelligence and kindness are in the group!
I did initially have criticisms of some aspects of Impact Theory University, but those criticisms have since been acted on by the team, so I really no longer have anything negative to say. If I could think of one downside, I guess it would be the aggressive delivery Tom sometimes slips into with the mindset classes, which would often leave me thinking 'Why are you angry with me? You're preaching to the choir here!' But I've since learnt that Tom uses aggression to fight his nerves, plus, in my one-on-one interaction with him, I saw deep down he is a gentle and empathetic person.
What's been the most helpful parts of the curriculum for me personally? In regards to the business stream, its been mainly the validation that I've been roughly on the right track with a lot of my business ideas. I also have to give Tom full credit for coming up with the superb names for some of my tea products - "Meditation in a Box" and "Artisans in a Box". In regards to the mindset stream, to my surprise as a self-help industry doubter, it's lifted my ambition, strengthened my self-belief, and broadened my interests. Probably the most powerful concept I've learnt from Tom is that humans are meaning-making machines. What follows from this is that, given there are few objective truths, we get to decide what meaning we attach to things and events. Such meaning doesn't have to conform to everyone else's if it doesn't serve us. As such, Tom suggests we constantly look at how to give a negative situation a positive meaning. Once you take on this mindset, it's crazy how much your life changes. You go beyond resilient to being anti-fragile, and then your whole world changes in unanticipated ways.
If you're contemplating enrolling with Impact Theory University, I would say don't delay, enroll today!
About the Author
Jaq James is the Founder of The Artisan Tea Hut and is a Contributing Editor for Tea Journey Magazine. She splits her time between China's tea regions and Australia's capital.